Ukuthuthukiswa kwemboni kufanele kulandele inkambiso ejwayelekile yokuthuthukiswa komnotho futhi kuhambisane nendlela yokuthuthukiswa komphakathi. Imboni yemishini ngokwayo inemininingwane yayo. Njengemboni yemishini esindayo, imishini yokupholisha inezici zayo ngokwemakethe nobuchwepheshe. Ngakho yiziphi izici zemboni yemishini yokupholisha? Yini okufanele igxile ekuthuthukisweni kwemboni?
imakethe yesiteshi. Ukuthengiswa kwemikhiqizo embonini yokukhiqiza ebonakalayo kuvame ukunquma impumelelo noma ukwehluleka kwebhizinisi. Ngaphandle kwama-oda noma ukuthengisa, akunakugwemeka ukufa ngemva komzabalazo. Kumodi yokusebenza yezomnotho yanamuhla, ngokuyinhloko sithatha izinyathelo ezimbili emakethe yamashaneli. Okokuqala ukuhlanganisa imakethe yasekhaya kanye nemakethe yamazwe ngamazwe, ukwandisa isikali semakethe, futhi kuxazululwe inkinga yokumbozwa kwemakethe kusuka phezulu. Ikakhulukazi, imboni yomhlaba wonke efana nemishini yokupholisha ifanele ukufuna ukubambisana emhlabeni wonke, futhi akufanelekile ukuhlala ukhululekile. Okwesibili ukuthatha umgwaqo wokumaketha ku-inthanethi. Esikhathini sokuthuthukiswa okusheshayo kwe-e-commerce, nakuba izimpahla zabathengi ezihamba ngokushesha zisahamba phambili, ngokwakhiwa kwemodi yokusebenza yemboni yemishini, isigaba semishini sizuze impumelelo enkulu ekutholeni ama-oda ngenethiwekhi.
Brand Building. imboni yemishini yokupholisha yezwe lami igxile kakhulu ezindaweni zezimboni ezibalulekile ezisogwini noma ezindaweni ezinezimboni ezithuthukisiwe zokukhiqiza, ezivame ukuba zincane ngezinga kanye nokuncintisana okunonya. Njengamanje, laba bakhiqizi bavame ukuthuthukisa ukuncintisana kwabo ngokuncintisana ngemakethe, ukucindezelwa kwentengo, ukucindezelwa kwezindleko nezinye izindlela. Le ndlela ivame ukubhebhethekisa ukuncintisana okunonya embonini futhi ayihambisani nenqubekela phambili yesikhathi eside yemboni. Ngakho-ke, sidinga ukushintsha le ndlela yokuncintisana, sithathe umgwaqo wokwakha umkhiqizo, futhi sakhe uhlobo lwemishini yokupholisha.
Ukuqamba okusha kwezobuchwepheshe. Imishini ayinakuhlukaniswa nobuchwepheshe. Embonini yemishini yokupholisha, izinkinga zobuchwepheshe okudingeka sizicabangele akuzona nje isakhiwo semishini, kodwa futhi ubuchwepheshe benqubo ekupholiseni okuzenzakalelayo, futhi ngesikhathi esifanayo, sidinga ukuqinisekisa umphumela wokupholisha kwemishini. Ukuqanjwa kabusha kwezobuchwepheshe kuvame ukuholela ezinguqukweni embonini futhi kungaqhuba inqubekelaphambili yayo yonke imboni. Ukuduma kokupholisha okuzenzakalelayo ngalowo nyaka kwaqala uguquko ekukhiqizweni kwemishini yokupholisha ngokuzenzakalelayo. Namuhla, imishini yokupholisha ye-CNC yenziwe, exazulula inkinga yokupholisha ngokunemba kwemikhiqizo emise okukhethekile, futhi ixazulula ngobuchwepheshe enye inkinga yezimboni. Lokhu okusha kwabangela ukushaqeka kuyo yonke imboni, ngakho-ke yonke imboni yaqala eyayo igagasi lokuqamba okusha kwezobuchwepheshe.
Ukuphatha kwangaphakathi. Inqubekelaphambili yebhizinisi ayincikile kuphela emalini yayo, inombolo yamakhasimende, nobukhulu bebhizinisi, kodwa futhi nokuthi ukwakheka kwebhizinisi kuphelele yini, noma ngabe uhlelo lusezingeni, nokuthi uhlelo luqinile yini. Ukuziphatha kwebhizinisi elikhulu kuvame ukubonakala ekusebenzeni kwenhlangano, ngakho-ke amanye amabhizinisi azosebenzisa imali eningi ukuthenga isoftware esebenza ngaphakathi ukusiza ukuxhumana kwangaphakathi nokuphathwa kwebhizinisi. Njengoba lokho okubizwa ngokuthi “ukulawula izindaba zangaphandle kumele kuqala kube nokuthula”, amabhizinisi kumele aqale adinge ukwesekwa okuqinile ukuze athuthukise imakethe futhi athuthukise ukuncintisana kwawo.
Ziningi izinto okufanele zicatshangelwe ekuthuthukisweni kwemboni, futhi akuyona into engenziwa kalula ngeziphakamiso zamasu ezimbalwa. Ezinye izinto zincike kubantu kanti izinto zincike esibhakabhakeni. Uma ungawuboni umkhuba wokuthuthukiswa kwezimboni kanye nezimo ezivumayo, izinkampani embonini zizokhungatheka ngezinye izinkampani, futhi yonke imboni izocwiliswa emanzini omnotho.
Isikhathi sokuthumela: Sep-20-2022